Who is Friday for?

Friday has been created with a passion for promoting health and well-being, catering to both athletes striving for peak performance and everyday individuals seeking to optimize their hydration. Whether you're pushing your limits on the field or tackling daily challenges, our electrolyte drink mix is designed to support your journey towards vitality and success. From gym-goers to busy professionals, our brand embraces anyone committed to prioritizing their health and unlocking their full potential.